• Jen

One in a Million. Paradiso at Nelson Bay

Updated: Oct 21

Any time at Nelson Bay, is time well spent.

It was a pleasure styling this penthouse apartment in the "Paradiso" building, located in one of the most beautiful and central locations in "The Bay".

The view is the absolute hero, uninterrupted across the bay, to Hawks Nest and beyond to Broughton Island, and never to be built out.

Home Property Styling provided a "full" styling treatment in this apartment.

As we had a completely blank canvas to work with, we took this opportunity to re-paint the bathroom walls a crisp white and conduct a few colour modifications in the third bedroom, ensuring a consistent flow throughout the property.

We used a coastal Hampton's theme, with colour palettes chosen to blend with the spectacular views and natural beauty, showcased through every window and balcony.

Furnishings chosen were soft, yet sophisticated, giving a homely and inviting feel throughout.

Our unwavering focus is to create emotional connections with prospective buyers to help visualize what life in a new property may feel like. To enhance the properties unique features, to tease with the future possibilities, project the memories yet to be created, and to take people on an emotional journey that they don't want to end.

The property is due for auction on the 6th of June 2020 and is having international inquiries from as far afield as Panama, Singapore and of course, across the Australian market.

Two of these discussions have requested the furniture and home-wares to be part of the sale price, which is a great validation for the impact the styling has had with the prospective buyers and the demographic generally.

An experienced team, such as Belle Property in Newcastle City, knows the importance and the power of generating a strong marketing campaign. It is a numbers game, with the more people exposed to the property, the more effective open homes will be and the better the results for the vendor. Such a campaign will include beautiful styling and photographs, distributed through traditional channels (web, print, databases) and others (but not limited to) such as social media, lifestyle magazines, video (e.g. YouTube) and landing pages.

Obviously budget is a key factor in how detailed and extensive campaigns are, though in our opinion, the foundation of styling a home for sale is critical.

Home Property Styling is based on the Central Coast and with its warehouses located in Somersby, allowing us to easily service all areas of the Central Coast, the Newcastle area and Sydney markets.

We look forward to assisting you and your vendors put their properties to market in their best form, creating beautiful spaces and buyer emotions.

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Jenny Dalton


9/218 Wisemans Ferry Road, Somersby NSW

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